Virtual Trade Show Benefits
If you have not considered appearing at a virtual trade show here are series of reasons why you should:
If designed and optimised correctly your information has the potential to reach a wider audience than at a conventional trade show, giving you a greater return on investment for the event.
A virtual online trade show usually leaves your information available for a longer time period. Potential clients who would not be able to attend an event lasting only a couple of days in a year will have a greater chance of coming across your info. The information can also be revisited by potential clients.
There are no travel expenses, such as hotels and transport for employees attending an event.
The fee for a booth and the final cost to a business are lower. In a conventional event each booth would demand individual branding and large scale printing operations. The more elaborate stands would require expensive fittings. Therefore virtual events are more cost effective.
Information can be easily found at virtual events. A quick search can provide your listed products without your potential customers needing to walk around large halls looking for your products.
Benefits to Trade Show Organisers
Are you an event organiser? There are benefits not just for the businesses appearing at the virtual show, but also for the organiser. These include:
Reduced Overheads - the cost to organise an online show is usually much lower
Reduced Risk - If the event does not provide a profit the losses will usually be considerable lower, as the costs are lower.
Reduced Carbon Footprint - Each business is expected to justify its environmental impact and an online show has a much smaller carbon footprint. For a traditional event, each visitor would have to travel, sometimes great distances on planes across the globe. The event location will also need large power requirements, as booths at events can have high electric power demands. With an online event, these costs can be greatly reduced.
So there are many benefits in appearing and organising online events, however the traditional approach to trade show will not fade away any time soon. The Virtual world does not give you the chance to network, and the ability to show your product physically is still important, as customers still value this form of marketing.
Conclusion
Virtual shows do not yet threaten the traditional approach to a trade show. However, as part of their marketing strategy, businesses should consider being present at both online and traditional trade shows.
Open Packaging Network
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Zug, 6302
Switzerland
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